Marketing Communications

Photography

Capture the right moment.

A lot goes into the picture-perfect shot: framing and composition, lighting, location, color, and knowing just when to snap the shutter. Careful planning and a thorough understanding of best practices will help you capture the right moment to tell your story in meaningful and brand-appropriate ways.

The IPFW Identity System includes information on brand standards for photography used to promote the university, including best practices in composition, lighting, color, and more.