Messaging informs design and delivery. Developing a strong, cohesive message that is in line with university-wide standards strengthens not only the branding of IPFW but of your department, office, or division as well.
Consistent messaging accomplishes a great deal, but some of the effects are more obvious than others. Careful consideration for consistency in messaging:
Identifying your organization's standout features and critically examining how those features benefit your audience strengthens your brand—and yields greater insight into the services you offer.
Learn about some of the features and benefits that identify IPFW, from a brand-level perspective, at the IPFW Identity System website.