Marketing Communications focuses on marketing to external audiences by providing strategic and integrated marketing communications through various media.
Customers are defined target audiences based on marketing needs, including:
Clients include university constituents who wish to get their message out and reach our customers.
Partners include vendors and service providers who assist with specific marketing communications applications.
The community-at-large is defined as any individual or organization who interacts with the university.
The campus is encouraged to develop brand-appropriate marketing material for internal audiences:
Clients who wish to create projects for these internal audiences are encouraged to use the IPFW Identity System and other tools provided by Marketing Communications such as templates and downloadable assets (e.g., university marks and signatures).