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March 15, 2013
IPFW Receives Local, National Recognition for Marketing Efforts
Key Info
- IPFW receives Gold, Best of Show, Judge’s Choice, and more at annual Fort Wayne Addy Awards
- Silver, Bronze, and Merit Awards received in national competition
- Awards go to print, radio, and TV projects
- View the award–winning entries (PDF)
FORT WAYNE, Ind.—Indiana University–Purdue University Fort Wayne (IPFW) recently received recognition for its efforts in advertising and marketing.
Jack Patton, director of marketing, publications, and creative services in the Office of University Relations and Communications, announced the following awards:
American Advertising Federation of Fort Wayne (Addy's)
• Feel the Rumble, IPFW Athletics Campaign
Gold - integrated campaigns, consumer local
• Dare to Imagine, TV Spot (produced by Boyden & Youngblutt and SpaceJunk Media)
Best of Show Broadcast
Judge's Choice
Gold - television, regional/national TV, single: series
Gold - elements of advertising, visual: animations or special effects
• The Shape of Success, Annual Report (produced by Boyden & Youngblutt)
Judge's Choice
Gold - collateral material, annual report: four color
The entries listed above are also in contention for regional recognition from the American Advertising Federation.
Higher Ed Marketing Association Advertising Awards, Group 4: School with 10,000-19,999 Students
• Sculpture with Purpose, IPFW 50th Anniversary
Silver - logo/letterhead
Merit - website
• Dare to Imagine, TV Spot
Bronze - television single
• It's Amazing, Admissions Postcard Series FY12
Merit - direct mail
• Feel the Rumble, IPFW Athletics Campaign
Merit - total ad campaign
Merit - radio advertising (produced by Ad Lab Advertising and Gravity Music)
• IPFW Identity System, Book
Merit - internal publication
To see the award–winning entries, view the awards list (PDF). For more information, contact Patton at 260-481-6710 or pattonj@ipfw.edu.
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