Mission Statement

The Department of Visual Communication and Design exists to educate students and the community in the areas of applied art, design, and related technologies. It offers exceptional professional degree programs that combine creative development in a design discipline with career preparation.

VCD students pursue the Bachelor of Fine Arts (BFA) degree with concentrations in Modeling and Animation, Graphic Design, and Imaging and Photography. Course work includes general education courses in various departments on campus, as well as studio courses and art and design history courses in visual communication and design and fine arts. A curriculum characterized by conceptual depth and global engagement provides opportunities for career internship experiences and a culminating, juried BFA exhibition, which is adjudicated by external jurors drawn from accredited universities across the country.

Visual Communication and Design students demonstrate:

• Effective skills in written, oral, and multimedia communication while articulating their ideas in appropriate media.
• Visual information literacy skills and quantitative reasoning as a means of gaining written and visual knowledge while drawing reliable conclusions in their chosen discipline.
• Critical thinking and problem solving while also evaluating their ideas and technological competencies.
• Artistic and scholarly collaboration with continuous personal growth to the highest levels of personal integrity and professional ethics.
• Knowledge and skills based upon an understanding of historical traditions that formed one’s own and other cultures.
• A commitment to mutual respect through free and open visual inquiry and communication.

For additional information, visits call 260-481-6709.